Disruptive Innovation and the Evolution of a Lifestyle Brand
An interview with Eva Jeanbart Lorenzotti ’90, founder, CEO, Voyager Spirit, Inc., conducted by Alexis Gelber ’74, Adjunct Professor, NYU Arthur L. Carter Journalism Institute, Consulting Editor, Fortune Magazine.
In the late-nineties, retail visionary Eva Jeanbart-Lorenzotti launched the first editorial catalog — a term that has since morphed into “magalog” and been modeled by countless brand-name magazines. After being christened by Time Magazine as a “mail-order magnate,” this citizen of the world continued to grow — and to follow her philosophy that life is about collecting, not shopping. Since launching Vivre in 2001 and being named one of Vogue’s “ten most stylish women in fashion,” she has consulted with multi-national brands to develop store concepts; launched more than a dozen successful lines for the Home Shopping Network, under the V by Eva label; appeared on national television as a style expert; designed furniture, clothing, and accessories; contributed to countless books and articles on great taste; and has delivered speeches to major corporations and at top-tier conferences. Eva has been the spokesperson for Blackberry and has been hailed as one of Crain’s “40 Under 40.” She is currently the host of Luxury Explorer TV and is the mentor on Lifetime’s prime-time hit, Project Accessory.
Born and raised in Switzerland, Eva received a business degree from Barnard College and began her career in finance at Lazard Frères. Eva travels frequently and speaks five languages fluently. She lives in New York with her husband and two children.