Friend or Foe? Using Big Data as a Window into Our Psychology
Algorithms become better and better at turning the breadcrumbs of our digital behavior into sophisticated profiles of who we are. Technologies such as psychological targeting make it possible to use such insights to influence people’s decisions and behavior at unprecedented scale. What are the challenges and opportunities arising from these technologies for individuals, businesses and societies at large? And how can we collectively manage their impact to amplify the good while mitigating the bad?
This event is open to all! Grab a coffee and a pastry at Dear Mama Coffee and settle in as Sandra Matz, Associate Professor of Business at Columbia Business School, discusses this important topic.
