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RDC Next 90 Speaker Series: Housing and Financial Sustainability
January 28, 6:00 pm - 7:00 pm
Rev. Mark Elsdon & Rev. Erica Liu discuss Pres House, a combination church, campus ministry, and seven-story apartment building located near the heart of the University of Wisconsin – Madison campus that provides student housing while also generating funds to support the ministry.
Rev. Mark Elsdon is the Executive Director and Co-Pastor At Pres House, a faith-based non-profit serving students at the University of Wisconsin – Madison. In fifteen years of executive leadership at Pres House Mark led major programmatic, financial, and organizational growth, and transformed a dormant non-profit into a strong, vibrant, multi-million dollar organization. The revitalization of Pres House and development of the Pres House Apartments has been featured more than 30 times in national and local print and television media including CBS Nightly News with Katie Couric and the New York Times. Mark is also the founder and owner of Elsdon Strategic Consulting. In that capacity he assists nonprofit and faith-based organizations with strategic planning, business planning and revenue generation, fundraising, governance, board development, and more. He has written and taught on non-profit and entrepreneurial leadership for Princeton Theological Seminary, the national Presbyterian NEXT Church Conference, Madison Non-Profit Day, and for other gatherings and organizations. Mark provided significant input and consulting on the Roadmap that Matryoshka Haus put together for The Riverside Church in 2019. Mark serves as the Vice President of the Board of Directors for Working Capital for Community Needs, a Madison-based impact investing fund that provides micro-finance funding to the working poor in Latin America. He has been funded by the Louisville Institute to write on impact investing with a particular focus on exploring how church-owned investment assets and property can be put to work for mission impact in the world. Mark has a BA in Psychology from UC Berkeley, a Master of Divinity from Princeton Theological Seminary, and an MBA from the University of Wisconsin School of Business. Mark is married to Rev. Erica Liu and they have two kids together.
Rev. Erica Liu
Rev. Erica Liu has served as Co-Pastor of Pres House, a Presbyterian campus ministry at the University of Wisconsin-Madison, since 2004. She was called to rebirth the historic campus ministry and develop a new, sustainable ministry model that today includes a unique housing experience for 250 students. Erica is widely credited for having revitalized Pres House and its campus ministries which includes innovative, intentional residential communities for university students. She is also part of the leadership team launching GatherX, a new ministry to young professionals in downtown Madison. Rev. Liu has a BA in Mass Communications from the University of California, Berkeley, a Master of Divinity degree from Princeton Theological Seminary, and she is an ordained minister in the Presbyterian Church, USA. She is a leader in young adult ministry and teaches regularly at national conferences. She is currently serving as the President of the University Religious Workers of UW-Madison and the Vice-President of the Board of Trustees at McCormick Theological Seminary in Chicago, Illinois.