Mount Sinai Recognized by Healthcare Digital Marketing Awards

Mount sinai recognized by healthcare digital marketing awards

Mount Sinai’s Central Marketing and Communications team received three “Gold” honors in the Third Annual Healthcare Digital Marketing Awards.

Mount Sinai was recognized for its COVID-19 response and the Coronavirus (COVID-19) Facts and Resources web page; for its Diversity, Equity, and Inclusion web page; and for eNewsletter campaigns for The Friedman Brain Institute and the Light and Health Research Center. The Mount Sinai Health System was the only New York City health system to be honored.

The goal for the COVID-19 site was to provide all Mount Sinai’s communities with accurate information on how to get the information they need—whether it is how to get care, testing, vaccinations—in a “one stop shop” site. The site had 1.6 million visitors from January to August.

The Diversity, Equity and Inclusion page was designed to raise awareness of how Mount Sinai integrates DEI into its everyday interactions in quality patient care, the workplace, education, and research. The site had more than 3,000 visitors from January to August.

The Friedman Brain Institute specialty report newsletter was sent to 3,000 researchers, and the monthly HealthCast Professionals eNewsletter for the Light and Health Research Center was sent to 5,000 researchers. Both were designed to help with the position and branding of the organizations.

The Healthcare Digital Marketing Awards recognizes the best health care websites, digital content, electronic communications, mobile media, and social media. The awards are sponsored by HMR Publications Group.

Entries were received from nearly 1,000 health care and medical institutions across the country. The HDMAwards were judged by a national panel of health care marketers, creative directors, and marketing and advertising professionals.

Gold awards were granted to 161 institutions, Silver awards were awarded to 82 institutions, and Bronze awards were awarded to 47 institutions.

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