Reading at home and school attendance shot up with this cheap, easy 'nudge': Texting moms

“In terms of bang for the buck, it’s a clear win.” How can texting parents improve educational experiences for students? TC’s Peter Bergman discusses his research on how texting may create more opportunities for low-income families compared to other forms of communication — via USA TODAY.

https://www.usatoday.com/story/news/education/2019/09/12/mom-text-message-texting-reading-app-kids-school/2139639001/ Well-timed texts to moms have led to an uptick in reading in toddlers and better grades and school attendance among older kids. Here’s how to sign up.