Are you a small business owner with hopes to see your product on major retail shelves? Join us for this insider’s session on breaking into big box retail! This FREE 90-minute event features two expert entrepreneurs who have not only landed their products on the shelves of major stores, such as Whole Foods and Target, but also continue to drive successful sales in these major retailers!

Whether you’re creating food products, personal care items, or home goods, this panel discussion will provide you with practical insights into the retail entry process.

Come learn the critical steps for retail readiness, understand the financial and operational considerations, and gain strategies for making your product stand out on crowded shelves. Our panelists will share their personal journeys, revealing the challenges they overcame and the strategies that led to their success in major retail partnerships.

Featuring experts:

Ehime Eigbe-Akindele is the founder and CEO of Sweetkiwi, an award-winning consumer packaged goods (CPG) brand transforming frozen desserts with nutritious and functional offerings. Inspired by her health journey, she scaled Sweetkiwi to nearly 2,000 stores, including Whole Foods and Walmart. A McKinsey Black Executive Leader and Tuck alumna, Ehime has earned numerous accolades, including the Sara Blakely X Spanx Grant.

Viviana Hurtado is the founder and CEO of Viviana Luxury, a sustainability-focused soy wax candle brand sold at Whole Foods. A former Emmy-winning broadcast journalist and Edward R. Murrow award recipient, she launched the company to honor her immigrant and First Gen roots while caring for her father with advanced Parkinson’s. Viviana is passionate about transforming spaces into places of belonging and helping diverse entrepreneurs thrive through B2B opportunities.