Lecture by Minsuk Cho ‘92 M.Arch of MASS Studies, with response by Ada Tolla (GSAPP, LOT-EK) and Wonne Ickx (GSAPP, PRODUCTORA).

Minsuk Cho founded the Seoul-based firm Mass Studies in 2003. Mass Studies is committed to the discourse of architecture through socio-cultural and urban research and mostly built works that have been recognized globally. Representative works include the Pixel House, Missing Matrix, Bundle Matrix, Shanghai Expo 2010: Korea Pavilion, Daum Space.1, Tea Stone/Innisfree, Southcape Spa & Suite: Clubhouse, Dome-ino, the Daejeon University Student Dormitory, Space K Museum, Pace Gallery Seoul, the Won Buddhism Wonnam Temple, the renovation and extension of the new French Embassy in Korea, and the Serpentine Pavilion 2024: Archipelagic Void. Current in-progress projects, all selected through competitions, include the new Seoul Film Center (Montage 4:5), the Danginri Cultural Power Plant (Danginri Podium and Promenade), the Yang-dong District Main Street (Sowol Forest), and the Yeonhui Public Housing Complex. Active beyond his practice, he co-curated the 2011 Gwangju Design Biennale and was the commissioner and co-curator of the Korean Pavilion for the 14th International Architecture Exhibition – la Biennale di Venezia, which was awarded the Gold Lion for Best National Participation. In late 2014, PLATEAU Samsung Museum of Art, Seoul, held its first-ever architecture exhibition, highlighting his works in a solo exhibition titled “Before/After: Mass Studies Does Architecture.” Cho is also an active lecturer and speaker at symposiums worldwide.

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